MILO

A new brand platform for MILO.

Traditionally, MILO advertising has appealed to the parents. We developed a new brand platform that targeted teens instead.

‘Mix It Up’ is all about celebrating individualism – whether that’s your hobbies, fashion, sport, or even how you mix your MILO.

Mix it up

We also created a spot to introduce a new product:
MILO PRO.

Credits
Creative Director: Andrew Hankin
Copywriter: Sophie Aitken
Art Director: Leora Zuckerman

Film
Director: Toby Morris
Producer: Matt Barber

Stills
Photographer: Andre Martin
Stylist: Jess Johnson

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